entrepreneurship

Are You A Voice Of Value?

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The Voice Of Value “With so many people and so many things competing for our attention, just keeping up with all that’s coming in can feel overwhelming. We may feel the need to keep up with it all to be properly informed and up-to-date. Certainly there’s a satisfaction in feeling like you’re across everything. Yet […]

entrepreneurship

How Important is it to You?

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How important is it to you? How bad do you really want it? Here’s the thing – each day has a finite number of minutes.  And how you spend each one determines if or if not you achieve your goal. Think about that. If you focus for 1/2 your time on things that are not in line […]

goals setting

Entrepreneur the Loneliness and Frustration

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Entrepreneur..the loneliness & Frustration Now just what does THAT mean!? Folks, I’m here to tell you that, taken seriously and worked like a genuine business, there is just NO business like Internet marketing! It’s great. It’s wonderful! It’s terrific. There are dozens of positive factors about being a “netpreneur.” But unlike every other form of […]

done for you digital business

Emailing Secrets Revealed “Greatest Mailing Hits”

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The Greatest Hits Mailing Do  you  ever  watch  those  late night  infomercials?  Then  you’ve  no  doubt  seen  the compilation  albums,  such  as  “Greatest  Hits  of  the  80s”  or  the  greatest  love  songs ever.  Companies  like  Time  Life  have  been  putting  together  these  greatest  hits  albums for  years,  and  there’s  no  doubt  they’ll  continue  to  put  out  similar  products  for  years  to come. Here’s  why:  People  love  them. The  good  news  is  that  people  don’t  just  love  “greatest  hits”  compilations  when  it comes  to  music  –  they  love  it  when  it  comes  to  information  and  solutions,  too. And  that’s  because  compilations  of  useful  information  save  people  time  and money  since  they  don’t  have  to  search  for  the  information  themselves Plus  having  a  compilation  of  useful  information  from  a  reliable  source  (that’s  you!) also  means  readers  don’t  have  to  worry  about  separating  the  wheat  from  the  chaff. So  how  can  use  the  “greatest  hits”  technique  when  it  comes  to  your  mailing  list? Simple:  You  can  send  out  a  mailing  that  includes  links  to  five  to  seven  of  your  best blog  posts,  articles,  reports,  software  and  other  tools  and  resources. You  accomplish  two things  when  you  send  out  a  Greatest  Hits  Mailing: You provide  a  useful  service  to  your  readers.  Any  time  you  provide useful  information  to  your  subscribers,  their  relationship  with  you  grows. They  trust  you  more.  And  this  better  relationship  tends  to  lead  to  a  more responsive  list. You get  a  chance  to  sell  something.  Many  of  your  blog  posts,  articles  and other  “greatest  hits”  probably  include  a  link  to  a  product  or  service,  right?  So when  you  send  out  these  greatest  hits  mailings,  you’re  bringing  traffic  to these  posts  again,  which  gives  you  a  chance  to  make  more  sales.Here’s  exactly  how  to  compile  and  create  your  own  Greatest  Hits  Mailing… Step  1:   Choose  a  Topic You’ll  get  the  best  results  if  you  create  a  greatest  hits  compilation  of  blog  posts, article  or  other  resources  that  are  all  centered  on  the  same  tightly  focused  topic. Examples: Five  blog  posts  that  detail  the  steps  in  optimizing  a  web  page for  the  search  engines. Six  articles  that  offer  instructions  and  tips  for  breaking  a puppy  of  bad  habits. Seven  bodybuilding  videos  that  show  prospects  the  correct  way  to do  the  most  popular  weight-lifting  exercises,  such  as  the  bench press  and  squats. The  above  examples  talk  about  5-7  blog  posts,  articles  or  videos.  However,  you  can certainly  mix  and  match  these  resources. Example:  You  can  create  a  compilation  that  includes  a  report,  a  few articles,  a  video  and  a  few  blog  posts.  Just  be  sure  all  resources are  centered  on  the  same  tightly  focused  topic. Here  are  two other tips  to  keep  in  mind  as  you  choose  your  topic. Tip  1:  Pick  a  topic  that’s  popular  now.  Maybe  you  wrote  a  bunch  of  blog posts  on  a  topic  that  was  really  popular  a  year  ago.  They  may  have  been  your greatest  hits  at  the  time,  but  folks  just  aren’t  all  that  interested  any  more.  If  so, skip  that  topic  and  instead  choose  a  topic  that’s  popular  now. How  do  you  know  what’s  popular  now? Keep  a  close  eye  on  the  biggest  forums  and  blogs  in  your  niche.  Look for  forum  topics  that  get  a  lot  of  views  and  discussion.  Look  for  blog  posts that  get  a  lot  of  comments. Find  out  what’s  currently  selling  in  your  niche.  Check  out  the  Amazon […]

done for you digital business

Email Secrets Revealed! E-mail “Noise”

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The News – Centered Mailing One of the difficulties in communicating with your prospects via email is “noise” level.  Your prospects are constantly being exposed to ads and information. Your prospects’ inboxes are full.  If your newsletter was the only email to hit  your  prospect’s  inbox,  it  would  be  sure  to  get  read.  Instead,  your  email  is competing  with  spam,  emails  from  friends  and  family,  work  emails  and  other newsletters.  Sometimes  the  sheer  number  of  emails  means  your  newsletter will  simply  get  lost  in  the  barrage  and  accidentally  deleted.  At  other  times, the  reader  makes  a  conscious  decision  to  either  delete  your  email  outright  or set  it  aside  for  later  due  to  present  time  constraints. Your  prospects  are  constantly  being  exposed  to  ads  and  information. Full  inboxes  aside,  your  prospects  are  being  pounded  with  information  24/7. They  see  and  hear  a  barrage  of  ads  on  TV,  radio,  newspapers,  on  the  web, billboards,  flyers  and  elsewhere.  And  they’re  on  information  overload  what with  the  constant  web-surfing  and  similar  means  of  getting  information. So  what  does  all  of  this  mean? It  means  your  emails  need  to  break  through  the  noise  barrier.  They  need  to  get […]

done for you digital business

Business or Technical?

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Why Most small Businesses Fail The statistics vary on exactly what percentage of businesses fail within the first 5 years. Some estimates put it as high as 90%. However I’ve never seen this statistic being quoted at anything less than 50%. That means that if we’re being super-optimistic you have a 50/50 chance of still […]